Just wondering at the crass stupidity exhibited by the Vitamilk advert where a lady wax trapped in an accidented car, and a "superman" comes over, riding a bike and physically removes the door.
My thought
First, is the lady so stupid that she didn't realize that she could break the glass and get out?
Second, did the super-hero have to risk the vehicle going up in flames by doing a trial of strength, when he could have broken the glass and pulled her to safety?
Advertisements are used to grow your brand and stand out of the crowd.
To having an effective advertisement CREATIVITY is critical
The use of creativity to display an art which posses greater meaning than the capabilities of a product is absolutely wrong.
Knowing how to use creativity to deliver powerful messages is the key.
Think about advertising concepts and not JOKES.
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